Marketing strategy: bilingual bachelor's degree in business

Marketing strategy: bilingual bachelor's degree in business.

Editorial:
EDITUM
Año de edición:
Materia
Economia
ISBN:
978-84-17865-06-1
Páginas:
227
Colección:
TEXTOS GUIA
13,00 €
IVA incluido
Pedido a proveedor

Strategic marketing decision making is becoming a critical activity in every firm because of unprecedented strategic marketing challenges and opportunities. These challenges and opportunities require more tan ever marketing strategies for gaining and sustaining a competitive position. The course of Marketing Strategy deals with the underlying logic and processes for designing and implementing market-driven strategies.

á

áThe purpose of this textbook is guiding students in their learning process and integrating what they have learned in earlier marketing courses in a strategic marketing plan.

Otros libros del autor